Marketing Transportation Brokerage Services is a brand new online course, prepared especially for TIA.  The course  is intended for someone interested in learning more about how to market transportation brokerage services.  The heart of the course is  the book Marketing Transportation Brokerage Services by Dr. John Drea and Dr. Joe Hanna, which was specifically developed for this course.  Marketing Transportation Brokerage Services is paced to be completed in 16 weeks (with a ten week extension available).

Marketing Transportation Brokerage Services contains the following components:

• Reading assignments and learning objectives - a listing of reading assignments you will need to complete, plus clear statements of what you should know and be able to do after completing each segment of the course.  Sample Assignment and Learning Objectives

  Chapter Titles:

  • Marketing Fundamentals for Transportation Brokerage

  • Creating Customer Satisfaction

  • Marketing Strategy Fundamentals for Brokerage

  • Marketing Research and Marketing Intelligence

  • Targeting Supply Chain Buyers

  • Understanding the Buyers of Brokerage Services

  • Pricing and Transaction Costs

  • A Strategic Approach to Promotion

  • Promoting Brokerage Services

• Study guides - animated materials (PowerPoint files) developed specifically for the Marketing Transportation Brokerage Services course.  These files that will help you to review and retain the information from the reading assignments.  Sample Study Guide (be sure place slide in full screen mode, then click on the slide to advance through the material)

• On-line quizzes - The course features on-line quizzes that are based on the learning objectives, reading assignments, and the study guides. These quizzes check your understanding of the materials covered and provide you with immediate feedback of your progress.  Your results are sent to both you and to the faculty at 3pl-training.com.  The 3pl-training.com Registrar will be monitoring your progress.  Sample Quiz  (your user name is guest, and your password is guest - both lower case)  The sample quiz is only five questions, but it gives you and idea of how are quizzes work.  Actual quizzes are 15 questions in length, with two versions available for each quiz.

If you already have your Marketing user name and Marketing password, then click here to go to the Marketing Transportation Brokerage Services Course Materials

To access the Marketing Transportation Brokerage Services course, you will first need to register with TIA.   Once you have registered with TIA, our Registrar will contact you via e-mail with your user name and password - these are needed to access the Marketing Transportation Brokerage Services course materials.

To register, contact   (click on TIA logo)